The process of fastening individual sheets together by coiling, perfect binding, saddle-stitching, or wire binding.
The extra image or color (normally set to 1/8” or 1/4”) that extends beyond the trim area of your printed piece to prevent strips of white if the trim registration is slightly off.
Category of paper commonly used for photocopies, writing, and printing of temporary information.
Abbreviations for paper ‘coated one side’ and ‘coated two sides’.
The process of cutting a specific shape using a steel cutting die.
The printing method normally used for small-run jobs where a digital-based image is applied directly to a variety of media.
The process of using a metal plate to press or imprint your product. Embossing results in a design that is raised up from the rest of the material while debossing results in a design that is recessed or stamped down into the product.
A finishing technique where heat and pressure are used to apply a thin film to a paper or card. The result is a high-quality shiny finish that is most common in silver, gold, or bronze.
A finish on one or both sides of the printed material that creates a shiny appearance.
Stands for grams per square meter and is used in reference to the weight of paper. The high the GSM, the heavier the paper.
A finishing technique where a thin film coating such as gloss, satin, matte, soft touch, etc., is applied to a variety of media.
A common printing technique where CMYK or PMS ink is transferred from a plate to a rubber roller (or blanket) and then transferred to the printing surface.
An important step in our design process where you receive a visual of your artwork to sign off on before the print process begins. This is your chance to review and ensure there are no grammatical errors, colors and layout are accurate, and all information required is present.
A finish on one or both sides of the printed material that is between the flat appearance of a matte finish and the shiny finish of gloss.
A clear, shiny film or coating applied to specific areas of the artwork to create an eye-catching contrast.
The process of cutting your media to its final size.
The imaginary line between the crop marks in which your artwork will be trimmed to its final size.
Also referred to as Trim Marks, these lines are set in the corners of your publication to show the printer where to trim. If you have any graphics that ‘touch’ the edge of the page, they should be set to bleed off the page which is when crop marks become most effective.
The particular size, weight, and style of a typeface.
The space we leave between important elements of our design and the edge of the page where your design will be trimmed on the trim line.
Pantone is a brand that provides a universal language of color and is used to create consistency from your designs to printing. Think of it like picking a paint color from a swatch and having the store mix up that color with specific percentages of color; but using CMYK values.
PPI is an acronym meaning pixels per square inch and it refers to the number of pixels contained within one inch of an image displayed on a monitor or screen. On the other hand, DPI (dots per inch) refers to the number of printed dots contained within one inch of an image printed by a printer.
Resolution is the detail an image holds. The higher the resolution, such 300 PPI vs 150 PPI, the more image detail. It is standard to save most print file graphics at 300ppi while screen resolution is primarily 72ppi and 150ppi for retina screens.
The ability for your website elements such as titles, images, and text to break down and look correct on all devices. Creating a ‘responsive’ website is standard practice for desktops, tablets, and mobile phones.
A style of typography without serifs (also referred to as ‘feet’)
A style of typography with small lines or stroke that extends out on the ends of a letter on certain typefaces. We refer to them as ‘feet’ versus its counterpart, sans serif.
Photos that can be purchased. Some websites provide free stock photography but normally require you to give credit to the artist or photographer. Well-known stock photography websites include Shutterstock, Getty Images, Adobe Stock, and iStock.
The technique of arranging type into words and sentences to be displayed in a clear and legible manner that is appealing to the reader.
A type of digital art produced with specific software that does not include pixels in the graphic. These graphics can scale to any possible size (large or small) without becoming pixelated or blurry when viewing.
The space between text, graphics, or images.
The process of diagraming a two-dimensional visual layout of a page’s interface to prioritize the structure of content, images, and objects.
The visible elements of a brand to help easily identify the company and helps portray the right image to customers. Typically, brand a brand identity includes elements such as color, fonts, tone and communication, and the design of all collateral and advertising a company may need.
A logo that includes both a logomark and a logotype. However, the term is also universally used to refer to all layout variations you may have of your logo graphic.
A logo that is centered around a stand-alone graphic without text.
A logo that is centered around a company name or initials.
Also referred to as brand guidelines or a brand identity package, a style guide is an overview of your company logo, fonts, color, and usage of these elements across print and digital solutions.
Caracal Creative is a home-based business that strengthens and evolves your companies brand identity through print and digital solutions.
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